Improved Taste!

What’s with advertisers claiming they’ve improved the taste of their food? Doritos Nacho Cheesier is doing it, even though I don’t think they taste any different than before. Tonight I pulled out a can of soup that’s doing it. I have to say, one of the most disheartening things in the world is to grab out a can of chicken noodle soup from the pantry and see a huge yellow starburst exclaiming the words “Improved taste!”

This is not the sort of achievement you should be proud of. “Our food used to be gross, but now… not so much!” isn’t really the message I think I’d want to convey if I was advertising a food product.

Personally, I think i’d try to get some sort of celebrity spokesperson to eat my soup and wait for them to give a positive comment on it. That’s what everyone wants, to know that their idol approves. And the great thing is, the more notorious the celebrity, the less they really need to say. But you can’t tell me that you wouldn’t buy the soup that Christopher Walken said “didn’t make me vomit so violently that it came out of my nostrils and on to my pants.” That’s the soup for me, right there. But “Improved taste?” Come on…

I think I’ll be finding something else to eat tonight. Now I must be going because it’s 7:00 on Monday and that means it’s time to watch King of Queens. Just thought I’d share my thoughts on this matter. Good night.