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	<title>The Long-Winded Journal &#187; apple</title>
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	<link>http://www.dustinmarson.com/personal/journal</link>
	<description>by Dustin Marson</description>
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		<title>Why the iPad will not replace the laptop</title>
		<link>http://www.dustinmarson.com/personal/journal/archives/2010/04/06/ipad-will-not-replace-laptops/</link>
		<comments>http://www.dustinmarson.com/personal/journal/archives/2010/04/06/ipad-will-not-replace-laptops/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 03:58:05 +0000</pubDate>
		<dc:creator>Dustin</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[computers]]></category>

		<guid isPermaLink="false">http://www.dustinmarson.com/personal/journal/?p=416</guid>
		<description><![CDATA[I checked out Apple&#8217;s new iPad over at the Apple store yesterday.   Pretty cool.
Seems like we went from being impressed by things getting smaller, to  impressed by things getting bigger.  I guess it depends on how you look  at it.  I consider it a larger iPod Touch, while others [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.dustinmarson.com/personal/journal/wp-content/uploads/2010/04/ipad-indesign.png" alt="Apple iPad" width="250" height="250" align="right" />I checked out Apple&#8217;s new iPad over at the Apple store yesterday.   Pretty cool.</p>
<p>Seems like we went from being impressed by things getting smaller, to  impressed by things getting bigger.  I guess it depends on how you look  at it.  I consider it a larger iPod Touch, while others consider it a  small computer.  Sure, it’s a cool device, it offers most of the  features of my iPhone in a size more suited to reading, writing, and  movie watching.  But I cringe everytime I hear someone say it is going  to replace the laptop computer.  Here’s why I say that’s rediculous:</p>
<p>A) Multitasking – whatever your taste in OS is, whether it be  Windows, Mac OS, Linux, those systems have spent years perfecting  multitasking and file management for both business network users as well  as home users.  The iPad, while a user friendly device for simple computing,  is a huge step back on these important features.</p>
<p>B) I cannot run any of my professional applications on it.  It doesn’t  have the computing power or multitasking flexibility for Adobe Creative  Suite or any video or 3D modeling/animation software.  Also, no matter  how neat Apple’s word processing, spreadsheet, and presentation stuff  is, there’s no way it will replace Microsoft Office in the average workplace.  The iPad OS is just not suited to these types of business applications.</p>
<p>C) Even if it did have the computing power to run that stuff some day, I  don’t like the idea of downloading the software from an App store.  I  want full access to the system and software I purchased.  Its like  getting a car and being told you aren’t allowed to open the hood.  The  dealer has to make all installations and upgrades. If you can’t open it,  you don’t own it, I say.</p>
<p>D) The whole refusal to support Flash <a href="http://arstechnica.com/apple/news/2010/02/steve-jobs-to-wsj-ditch-dying-flash-technology.ars" target="_blank">thing</a>.  This should be evidence to any power user that the iPad/iPhone platform is bad news.  It&#8217;s not just about being a personal supporter/user/designer of Flash content, it&#8217;s about the principle of the whole thing.  What if Steve Jobs decides he doesn&#8217;t like some other technology, is he going to just say that isn&#8217;t allowed on the device?  As the owner and user of the device, I want the freedom to be able to use whatever technology I see fit.  You can&#8217;t claim that the &#8220;possibilities are endless with the iPad&#8221; and then pick and choose what is possible on the device.  Not to mention, Flash is still important, whether Steve Jobs believes it or not.  A lot of popular websites use it.  My son Maxwell will be very dissapointed that he can&#8217;t visit disney.com with his iPad.</p>
<p>The iPad definitely has a place in the business, but not as competition to the Personal Computer.   If I were in the market for a book reader like the Kindle right now, the iPad would be my choice.  If I were looking for a portable device for  watching movies, I’d probably go with the iPad even though I still  prefer having a physical Blu-Ray disc over a DRM-protected digital file.</p>
<p>It’s a cool device, but please don’t call it the laptop computer  replacement.  Because if this is the future of computers, I’m a little worried.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://www.dustinmarson.com/personal/journal">The Long-Winded Journal</a></strong>. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement.  Please contact info@dustinmarson.com so we can take legal action immediately.<br/>]]></content:encoded>
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		<title>Apple vs Big Apple</title>
		<link>http://www.dustinmarson.com/personal/journal/archives/2008/04/03/apple-vs-big-apple/</link>
		<comments>http://www.dustinmarson.com/personal/journal/archives/2008/04/03/apple-vs-big-apple/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 04:11:14 +0000</pubDate>
		<dc:creator>Dustin</dc:creator>
				<category><![CDATA[Art &#038; Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[trademark law]]></category>

		<guid isPermaLink="false">http://www.dustinmarson.com/personal/journal/archives/2008/04/03/apple-vs-big-apple/</guid>
		<description><![CDATA[Another big trademark issue this week:
The Big Apple has a new logo, and Apple says: Drop dead.
At issue is the emblem for New York City&#8217;s GreeNYC campaign, which has started to appear around the city on bus shelters, hybrid gasoline-electric taxicabs and even Whole Foods shopping bags.
The GreeNYC logo shows a stylized apple with a [...]]]></description>
			<content:encoded><![CDATA[<p>Another big trademark issue this week:</p>
<blockquote><p>The Big Apple has a new logo, and Apple says: Drop dead.</p>
<p>At issue is the emblem for New York City&#8217;s GreeNYC campaign, which has started to appear around the city on bus shelters, hybrid gasoline-electric taxicabs and even Whole Foods shopping bags.</p>
<p>The GreeNYC logo shows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple&#8217;s famous logo &#8212; a resemblance Apple says infringes on its trademark. <a href="http://www.wired.com/techbiz/it/news/2008/04/apple_vs_apple" target="_blank">Read more&#8230;</a></p></blockquote>
<p>A company&#8217;s brand is their lively hood. I don&#8217;t blame any company for vigorously defending their brand, Apple especially.  Apple has gotten to that point in brand development where they don&#8217;t even need to write out their name on ads anymore, they just put the icon in the corner and everyone knows who it is.  Target does the same thing.  So since a little Apple icon is their whole identity, if anyone else out there uses a stylized Apple they&#8217;re going to be scrutinized for possibly diluting Apple&#8217;s brand.</p>
<p>When you register a trademark, you have to specify in which class or industry you will be using it to conduct business.  You&#8217;d specify something like computers, food &#038; beverage, telecommunications, etc. If someone uses a similar name or logo in a class where your trademark isn&#8217;t registered, you have a great case.  If they aren&#8217;t in your industry or class, it&#8217;s a lot more difficult to prove dilution.  NYC doesn&#8217;t make computers, and Apple doesn&#8217;t make cities. Right? Case closed? </p>
<p>Unfortunately, not in this case.  NYC will probably get to use their Apple, it&#8217;s really not that similar.  But if they let one Apple through without saying anything, they have to let all of them through.  They need to get it down on paper why this one is isn&#8217;t an issue, just to ensure no precedent is set that will work against them in a more legitimate claim in the future.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://www.dustinmarson.com/personal/journal">The Long-Winded Journal</a></strong>. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement.  Please contact info@dustinmarson.com so we can take legal action immediately.<br/>]]></content:encoded>
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