Another big trademark issue this week:
The Big Apple has a new logo, and Apple says: Drop dead.
At issue is the emblem for New York City’s GreeNYC campaign, which has started to appear around the city on bus shelters, hybrid gasoline-electric taxicabs and even Whole Foods shopping bags.
The GreeNYC logo shows a stylized apple with a [...]

So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously. Read more…
T-Mobile, old buddy. Listen, you gotta pick your fights. UPS Brown? I [...]

Once again, I have two cases of major and highly recognized companies changing their corporate identity systems. In this post I had written about UPS and AT&T changing their logos, and as you may recall both new logos were losers in my opinion. Now we have Kodak and Intel on the table making [...]

Ever since I began pursuing my ambition to be a Graphic Designer I’ve had great designers like Paul Rand and Saul Bass to look up to. These were designers who created logos that defined some of our nation’s most recognized corporations. These logos stood the test of time and defined not only the [...]