Brand Identites
We offer branded elements to enhance your existing brand or assist with a fresh rebrand.
Development
A brand is developed through a strategic process. It involves market research, defining the brand's mission, vision, values, and personality, creating a brand identity, launching the brand and planned repetition with variances. Finally, the brand is launched in the market, and ongoing efforts are made to build brand awareness, engage with customers, and maintain brand consistency.
Rebrands
We'll help define your brand's new vision, mission, and values to guide the rebranding process. Develop a comprehensive brand strategy that includes a new logo, tagline, and visual identity. Communicate the rebranding internally to employees and externally to customers, partners, and stakeholders. Update all marketing materials, website, and social media platforms to reflect the new brand. Finally, monitor and evaluate the impact of the rebranding to make necessary adjustments.
Brand Guidelines
Our team can help establish your brand and knows what topics to cover to keep it consistent. Brand guidelines help to maintain a cohesive and professional image, as well as protect the brand from any misuse or misrepresentation.By following these guidelines, businesses can establish a strong and recognizable brand presence, which helps to build trust and loyalty with customers.
We're all about the process.
During stakeholder interviews, it is crucial to gain a comprehensive understanding of the project goals, target audience, audience attitudes, and audience pain points. By asking insightful questions about competitors, we can gather valuable insights and identify potential areas for differentiation. Ultimately, these interviews will provide us with the necessary information to make informed decisions and drive the project forward.
A creative brief is essential for any design project. It summarizes important information, like objectives and timeline, ensuring everyone involved is on the same page. It acts as a guide and reference sheet, keeping us aligned and focused. It's a must-have tool for successful branding and design work.
Discovery and validation are the two main categories of research. Discovery research is all about finding needs and opportunities, while validation research helps me double-check my understanding and proposed solution. Personally, I find discovery research exciting because it allows me to explore new ideas and possibilities. On the other hand, validation research gives me the confidence that my solution is on the right track. So, whether it's uncovering new insights or ensuring the effectiveness of my ideas, both types of research play a crucial role in my work.
When it comes to brainstorming solutions, we need to ask ourselves the "how might we" questions. These questions help us think outside the box and come up with innovative ideas. So, let's dive in and explore all the possibilities! From my perspective, this is the fun part of problem-solving where we get to be creative and think of unconventional solutions.
It's important to have a clear understanding of the direction we're heading in before putting in the heavy lifting. Creating a prototype or wireframe is essential to showcase the value our asset will bring to the audience. By including a user story and requirements, we ensure that we are meeting their needs effectively.
There's nothing quite like a fresh pair of eyes or testing with different audiences to bring in those important perspectives on the concepts! It's like a breath of fresh air, injecting new ideas and insights into the mix. It's amazing how a different viewpoint can shed light on things we may have never considered before. So, don't be afraid to seek out those fresh perspectives and test your ideas with diverse audiences. You never know what valuable insights you might uncover!
Once your brand is launched, the work doesn't stop. It's not a one-and-done deal. We need to constantly fine-tune it, add new layers, and even give it a little facelift when needed. It's like a living, breathing entity that needs attention and care.
Have an idea?
Let’s get it done right!
