Strategy
Whether you need to rethink, refresh, respond to challenges, or a mix of all, we've got the right creative strategy for you.
Rethink
During this strategy session, we will delve into the assumptions and facts surrounding your brand. By analyzing relevant data, we aim to uncover the truth about your business and how your audience sees you. Let's get to the bottom of it all and make informed decisions.
Refresh
The strategy session is where we determine the purpose of your future branding efforts. Are you aiming to differentiate from competitors, stay current with trends, adapt to cultural shifts, etc? It's crucial to have a clear focus to guide your efforts and ensure success.
Respond
This strategy session urgently responds to clear branding issues such as drops in engagement, outdated aesthetics, negative reactions to the brand, internal and external confusion, industry shifts, etc. Let's get to work and turn things around.
We're all about the process.
During stakeholder interviews, it is crucial to gain a comprehensive understanding of the project goals, target audience, audience attitudes, and audience pain points. By asking insightful questions about competitors, we can gather valuable insights and identify potential areas for differentiation. Ultimately, these interviews will provide us with the necessary information to make informed decisions and drive the project forward.
A creative brief is essential for any design project. It summarizes important information, like objectives and timeline, ensuring everyone involved is on the same page. It acts as a guide and reference sheet, keeping us aligned and focused. It's a must-have tool for successful branding and design work.
Discovery and validation are the two main categories of research. Discovery research is all about finding needs and opportunities, while validation research helps me double-check my understanding and proposed solution. Personally, I find discovery research exciting because it allows me to explore new ideas and possibilities. On the other hand, validation research gives me the confidence that my solution is on the right track. So, whether it's uncovering new insights or ensuring the effectiveness of my ideas, both types of research play a crucial role in my work.
When it comes to brainstorming solutions, we need to ask ourselves the "how might we" questions. These questions help us think outside the box and come up with innovative ideas. So, let's dive in and explore all the possibilities! From my perspective, this is the fun part of problem-solving where we get to be creative and think of unconventional solutions.
It's important to have a clear understanding of the direction we're heading in before putting in the heavy lifting. Creating a prototype or wireframe is essential to showcase the value our asset will bring to the audience. By including a user story and requirements, we ensure that we are meeting their needs effectively.
There's nothing quite like a fresh pair of eyes or testing with different audiences to bring in those important perspectives on the concepts! It's like a breath of fresh air, injecting new ideas and insights into the mix. It's amazing how a different viewpoint can shed light on things we may have never considered before. So, don't be afraid to seek out those fresh perspectives and test your ideas with diverse audiences. You never know what valuable insights you might uncover!
Once your brand is launched, the work doesn't stop. It's not a one-and-done deal. We need to constantly fine-tune it, add new layers, and even give it a little facelift when needed. It's like a living, breathing entity that needs attention and care.
Have an idea?
Let’s get it done right!
