Brand activation campaign
- Company VIAVI
- Industry Telecom Technology
- Year 2020
- Role Character design and storytelling projects
Challenge: How does a brand in a high tech field connect with it's high tech end users?
Solution: I designed a character that represents our end users as a superhero. This helped produce fun storytelling pieces that helped customers understand how the products make a difference. Additionally, fun gifts were given to customers who participated in games that they could share with their families during the holidays. This is a cool idea because people in high tech companies/jobs have a hard time explaining what they do even to their own kids, but these assets helped them do that and it made a lasting brand impression on them in the process.