Senior Manager, Creative Services
Managed strategy, approach, and refinement of brand guidelines and shaped the future and visual identity of the global VIAVI Solutions brand
Streamlined the creative process, delivered high-value assets, and created a cohesive, pleasing look-and-feel that could be achieved globally
Creation of high-level design themes for corporate campaigns as well as product specific campaigns for several business units
Provided hands-on art direction to junior designers on execution of corporate marketing and brand-level campaigns for a wide range of visual design projects, including: product collateral & templates, sales and marketing communications, UX/UI elements, video and motion graphics, digital and print advertising
Worked with several business units and marketing communications team to generate creative from their various levels and styles of input and make sure the outputs remain consistent with the brand and are executed at a high level
Collaborate with, educate, and hold accountable third-party creative vendors and make them an efficient extension of the creative team.