DUSTIN MARSON

EXPERIENCE

• 2021 August 2016

  Senior Manager, Creative Services

  VIAVI Solutions

  

  Managed strategy, approach, and refinement of brand guidelines and shaped the future and visual identity of the global VIAVI Solutions brand

  Streamlined the creative process, delivered high-value assets, and created a cohesive, pleasing look-and-feel that could be achieved globally

  Creation of high-level design themes for corporate campaigns as well as product specific campaigns for several business units

  Provided hands-on art direction to junior designers on execution of corporate marketing and brand-level campaigns for a wide range of visual design projects, including: product collateral & templates, sales and marketing communications, UX/UI elements, video and motion graphics, digital and print advertising

  Worked with several business units and marketing communications team to generate creative from their various levels and styles of input and make sure the outputs remain consistent with the brand and are executed at a high level

  Collaborate with, educate, and hold accountable third-party creative vendors and make them an efficient extension of the creative team.

  

  

  

  
  

• August 2016 August 2014

  Multimedia Manager

  Siteimprove, Bloomington, Minnesota

  

  Art direction, strategy, media planning, and execution for a complete media mix of graphic design/print materials and advertising, front-end and back-end web development, video editing/motion graphics and onsite video production

  Ensure global brand alignment on media plans executed by internals and external vendors

  Management of digital assets - organized, stored and built processes for retrieval of rich media. Also managed, tracked and documented digital rights and permissions

  Global oversight and strategy of search engine marketing programs/pay-per-click campaigns, tracking sales leads and opportunities, reporting on status and ROI to executive management

  Management and creative direction to junior graphic/multimedia designers and external web development vendors. Implementation of project management system (Basecamp) and documentation of creative processes

  Development of video client testimonial program including planning, format, coordination, strategy, videography, editing, and motion graphics

  Develop, design, manage and maintain marketing technology (marketing websites, microsites, email and landing page templates) for quality assurance, accessibility compliance, search engine optimization (SEO), and provide analytics reporting

  Strategy, execution and reporting (to CFO and Global Executive Management team) online advertising, search engine marketing (SEM), and Google AdWords pay per click (PPC) campaigns for North America, Asia Pacific and UK.

  

  

  

  
  

• July 2014 May 2012

  Senior Graphic Designer

  Bosch, Burnsville, Minnesota

  Player-coach creative team lead that influenced the design for multiple product lines and with a team of junior graphic designers and interns, as well as external vendors (advertising & design agencies, web development agencies, video production companies)

  Support product marketing strategy, product launches and messaging across multiple divisions and brands including Bosch Security Systems (analog and IP security video cameras, security systems, intrusion, fire alarms) and Bosch Communications Systems brands Electro-Voice (pro audio loudspeakers, microphones, amps, dsp), RTS (headsets, intercom systems, wireless systems), and Telex (intercoms, radio dispatch, aviation headsets).

  

  

  

  
  

• May 2012 January 2008

  Lead Graphic Designer

  IDeaS Revenue Solutions (part of SAS Institute), Bloomington, Minnesota

  

  Project management and creative direction of junior graphic designers and contractors

  Graphic Design of print collateral, trade show booths/displays, and publication advertising

  Implementation & regulation of corporate and product brand identity standards across all departments

  Graphic design and employee training for presentation and document templates

  Interface design, development, and content management for company websites, lead-generation landing pages, email campaigns, and all other multimedia projects

  Strategy for search engine optimization and pay per click advertising campaigns

  Printer vendor sourcing, file preparation & print quality control

  Design support and prototyping for software interfaces

  Website globalization and translations

  

  
  

• January 2008 January 2005

  Lead Graphic Artist and Web Site Designer

  Universal Promotions / Pro-Med Supplies, Rogers, Minnesota

   

  Worked as liaison with company administration and staff while functioning as project director for product catalog and web site development & design

  Responsible for concept, design, development and implementation of brand identity systems, new product development, product catalogs and dynamic product line web sites which significantly improved client value perception of company

  Designed and directed development of corporate intranet, responsible for ongoing updates and maintenance to ensure that content supported communication needs of company

  Researched vendors and printers to source most economical printing and marketing solutions for company

  Led the setup and streamlining of wide format printing, vinyl cutting equipment, RIP software and production processes on Mimaki equipment and Wasatch SoftRIP

• December 2004 September 2004

  Production Artist

  BIC Graphic

  Efficiently typeset client ads and created artwork while meeting deadlines, accuracy standards, and print production quality control standards

• September 2001 February 2000

  Marketing Communications - Graphic Design Intern

  Posi Lock Puller, Cooperstown, ND

  Independently designed various print materials for sales department and company operations departments

  Established Posi Lock’s brand identity and developed identity standards handbook

  Implemented advertising campaign ensuring proper brand image and successfully increased brand awareness and sales through direct-response design