Portfolio

  • All
  • Web Design / Interactive
  • Video and Motion Graphics
  • Photography
  • Packaging
  • Infographics
  • Event Graphics
  • Brochures
  • Brand

About Me

Creative Director, Brand Manager, Senior Graphic Designer and Motion Graphic Artist

Picture of Dustin Marson, Graphic Designer in Lonsdale, MinnesotaHi, I'm Dustin! I'm a multimedia graphic designer that lives just south of Minnesota's Twin Cities with my wife and two sons. I've been a professional graphic designer and creative lead for around 20 years, working in-house on really high-end marketing and creative teams in B2B and B2C companies. Additionally, I've taken on freelance projects with a lot of great small businesses and large companies.

I'm a versatile multimedia designer with skills in branding, print and social media advertising, website front-end design, setting up websites with a CMS, UX and web accessibility, photography, video editing and motion graphics animation, and more. Additionally, I have a record of producing really thoughtful assets that stand out due to my years of experience with creative and project management processes.

Check out my full list of skills and capabilities below.  I look forward to connecting with you about your organization and creative projects.

Signature

Personal Information

  • Name Dustin Marson
  • Location Minneapolis-St Paul, MN Metro Area
  • Email dustin@dustinmarson.com
  • Phone +1 612 839 6043

Professional Skills

Creative Director & Brand Strategist

10+ years of experience leading creative teams where I've coached designers, video editors, and writers to do their best work and to use an effective creative process.  I've also produced many projects effectively with design, marketing, and video production companies.

Senior Graphic Designer

I execute designs at a high level due to my creative process, history of building domain experience through research strategies, and also due to my aptitude for disseminating extensive content and challenging concepts into a thoughtful, user-friendly solution.

Web & Interactive Designer

I've designed website and application interfaces with the latest features and user experience (UX) best practices in mind. I've also built a strong working knowledge of Search Engine Optimization (SEO).

Video and Motion Graphics Specialist

10+ years of experience producing product explainer videos, I've shot case study videos with graphics, and other promotional videos for demos, presentations, and social media advertising.

Freelance Offerings

Small Business Website Design

Small Business Brochures and Sales Flyers

Infographic Design

Small Business / Startup Logo and Branding Design

Banners and Signage Design

Logo or Artwork Digitizing

Photo Retouching

Video Editing, Videography, and Motion Graphics

Company / Corporate Headshot Photography

Book Layout and Cover Design

Digital and Print Advertising Design

Social Media Ads, Email Graphic Design, etc

Brands I've Worked On

Creative Process

What My Colleagues Say

Resume

EXPERIENCE

  • 2021 August 2016

    Senior Manager, Creative Services

    VIAVI Solutions

    Managed strategy, approach, and refinement of brand guidelines and shaped the future and visual identity of the global VIAVI Solutions brand

    Streamlined the creative process, delivered high-value assets, and created a cohesive, pleasing look-and-feel that could be achieved globally

    Creation of high-level design themes for corporate campaigns as well as product specific campaigns for several business units

    Provided hands-on art direction to junior designers on execution of corporate marketing and brand-level campaigns for a wide range of visual design projects, including: product collateral & templates, sales and marketing communications, UX/UI elements, video and motion graphics, digital and print advertising

    Worked with several business units and marketing communications team to generate creative from their various levels and styles of input and make sure the outputs remain consistent with the brand and are executed at a high level

    Collaborate with, educate, and hold accountable third-party creative vendors and make them an efficient extension of the creative team.

  • August 2016 August 2014

    Multimedia Manager

    Siteimprove, Bloomington, Minnesota

    Art direction, strategy, media planning, and execution for a complete media mix of graphic design/print materials and advertising, front-end and back-end web development, video editing/motion graphics and onsite video production

    Ensure global brand alignment on media plans executed by internals and external vendors

    Management of digital assets - organized, stored and built processes for retrieval of rich media. Also managed, tracked and documented digital rights and permissions

    Global oversight and strategy of search engine marketing programs/pay-per-click campaigns, tracking sales leads and opportunities, reporting on status and ROI to executive management

    Management and creative direction to junior graphic/multimedia designers and external web development vendors. Implementation of project management system (Basecamp) and documentation of creative processes

    Development of video client testimonial program including planning, format, coordination, strategy, videography, editing, and motion graphics

    Develop, design, manage and maintain marketing technology (marketing websites, microsites, email and landing page templates) for quality assurance, accessibility compliance, search engine optimization (SEO), and provide analytics reporting

    Strategy, execution and reporting (to CFO and Global Executive Management team) online advertising, search engine marketing (SEM), and Google AdWords pay per click (PPC) campaigns for North America, Asia Pacific and UK.

  • July 2014 May 2012

    Senior Graphic Designer

    Bosch, Burnsville, Minnesota

    Player-coach creative team lead that influenced the design for multiple product lines and with a team of junior graphic designers and interns, as well as external vendors (advertising & design agencies, web development agencies, video production companies)

    Support product marketing strategy, product launches and messaging across multiple divisions and brands including Bosch Security Systems (analog and IP security video cameras, security systems, intrusion, fire alarms) and Bosch Communications Systems brands Electro-Voice (pro audio loudspeakers, microphones, amps, dsp), RTS (headsets, intercom systems, wireless systems), and Telex (intercoms, radio dispatch, aviation headsets).

  • May 2012 January 2008

    Lead Graphic Designer

    IDeaS Revenue Solutions (part of SAS Institute), Bloomington, Minnesota

    Project management and creative direction of junior graphic designers and contractors

    Graphic Design of print collateral, trade show booths/displays, and publication advertising

    Implementation & regulation of corporate and product brand identity standards across all departments

    Graphic design and employee training for presentation and document templates

    Interface design, development, and content management for company websites, lead-generation landing pages, email campaigns, and all other multimedia projects

    Strategy for search engine optimization and pay per click advertising campaigns

    Printer vendor sourcing, file preparation & print quality control

    Design support and prototyping for software interfaces

    Website globalization and translations

  • January 2008 January 2005

    Lead Graphic Artist and Web Site Designer

    Universal Promotions / Pro-Med Supplies, Rogers, Minnesota

     

    Worked as liaison with company administration and staff while functioning as project director for product catalog and web site development & design

    Responsible for concept, design, development and implementation of brand identity systems, new product development, product catalogs and dynamic product line web sites which significantly improved client value perception of company

    Designed and directed development of corporate intranet, responsible for ongoing updates and maintenance to ensure that content supported communication needs of company

    Researched vendors and printers to source most economical printing and marketing solutions for company

    Led the setup and streamlining of wide format printing, vinyl cutting equipment, RIP software and production processes on Mimaki equipment and Wasatch SoftRIP

  • December 2004 September 2004

    Production Artist

    BIC Graphic

    Efficiently typeset client ads and created artwork while meeting deadlines, accuracy standards, and print production quality control standards

  • September 2001 February 2000

    Marketing Communications - Graphic Design Intern

    Posi Lock Puller, Cooperstown, ND

    Independently designed various print materials for sales department and company operations departments

    Established Posi Lock’s brand identity and developed identity standards handbook

    Implemented advertising campaign ensuring proper brand image and successfully increased brand awareness and sales through direct-response design

EDUCATION

  • 2004 2001

    B.S. Graphic Design

    Art Institutes International Minnesota, Minneapolis, MN

    Well rounded fundamentals of graphic design education from instructors with many years of experience in the field at top design agencies and companies in Minnesota

  • 2022 2022

    Agile Certification

    University of Minnesota College of Continuing and Professional Studies

    Courses in Agile Fundamentals - Scrum, extremeProgramming, Kanban, Agile Coaching, Agile Teams and Metrics, Agile Testing, and Agile User Stories

CREATIVE LEADERSHIP EXPERIENCE

Brand Guidelines

99%

Creative Briefs

99%

Project Scoping

99%

In-House Design Team Leadership

99%

Outside Creative Agency Collaboration & Direction

99%

Creative Processes

99%

Creative Budgets

99%

Project Management Processes and Systems

99%

DESIGN EXPERIENCE

Adobe Photoshop

97%

Adobe Illustrator

97%

Adobe InDesign

97%

Adobe After Effects

87%

Adobe Premiere

87%

HTML/CSS

87%

WordPress

97%

ExpressionEngine

77%

Drupal

57%

Ceros (No-Code Interactive)

97%

Marketing Automation

57%

Search Engine Optimization

87%

Web Accessibility (WCAG, Section 508)

87%

VOLUNTEER EXPERIENCE

  • 2022 2016

    Committee Chair and Den Leader

    Boy Scouts of America

    As committee chair:

    Provided support to den leaders to ensure a quality educational program

    Planned and conducted monthly pack committee meetings as well as communicating plans and decisions transparently and collaboratively with other leaders and parents

    Responsible for ensuring the Pack has enough qualified adult volunteers, guiding them on their safety training requirements, and keeping the pack engaged with the community for visibility and future recruiting

    Administrative and support tasks (re-charter paperwork, schedule writing, liaison with regional council)

    Creation of pack promotional materials for recruiting and Scout events

    As den leader:

    Planned and carried out the activities and classes related to patch earning adventures for Scouts

FREELANCE EXPERIENCE

  • 2022 2002

    Dustin Marson Graphic Design

    Twin Cities, Minnesota

    For the past 20+ years I've worked with small business and independent clients on projects such as company websites, brochures/flyers, infographics, startup company branding, banners/signage, digitizing logos & other artwork, photo retouching, book layouts, motion graphic videos, and brand strategies.

Contact Me

Let's Talk

Give me a call

+1 612 839 6043

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I'm in the Twin Cities area

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