About Me

Creative Director and Senior Graphic Designer

I graduated art school in '04 and started out as a traditional graphic designer. I built a versatile skill set over the years thanks to my infinite curiosity and full-tilt work ethic. That led me to the opportunity to work on some extremely talented in-house marketing teams, and then I became a leader on some high level creative teams at various types and sizes of companies. Over the past 20 years I've:

  • Acted a player-coach type of leader on in-house creative teams, creating a culture where alignment, discovery, experimentation, and process optimization are naturally prioritized
  • Developed thorough brand guidelines that have helped unite organizations around building brand equity through consistent unifying elements that are flexible enough to produce a lot of variety in campaigns and storytelling
  • Created thoughtful, high level designs that help a campaign or company tell a clear story
  • Built state-of-the-art websites under the latest design trends and functionalities for small to medium sized organizations
  • Moved the needle on corporate website and landing page performance by practicing the latest in SEO and pay per click advertising
  • Produced eye catching motion graphics for promotional videos and brought better engagement to presentations
  • Scoped projects of small to large scales and used agile workflows to reduce rework and waste
  • Strategized user experiences and researched audiences to create campaigns that resonate and engage

Personal Information

  • Name Dustin Marson
  • Location Minneapolis-St Paul, MN Metro Area
  • Email dustin@dustinmarson.com
  • Phone +1 612 839 6043


Creative Director & Brand Strategist

10+ years of experience leading creative teams where I've coached designers, video editors, and writers to do their best work and to use an effective creative process.  I've also produced many projects effectively with design, marketing, and video production companies.

Senior Graphic Designer

I execute designs at a high level due to my creative process, history of building domain experience through research strategies, and also due to my aptitude for disseminating extensive content and challenging concepts into a thoughtful, user-friendly solution.

Web & Interactive Designer

I've designed website and application interfaces with the latest features and user experience (UX) best practices in mind. I've also built a strong working knowledge of Search Engine Optimization (SEO).

Video and Motion Graphics Specialist

10+ years of experience producing product explainer videos, I've shot case study videos with graphics, and other promotional videos for demos, presentations, and social media advertising.

Brands I've Worked On

Creative Process

  • Empathize: Research / Stakeholder Interviews. Understand project goals, target audience, audience attitudes, and audience pain points. Ask questions about competitors.
  • Define: Create a dossier of potential personas. Dig deeper into their process and buying cycles. Understand their pain points.
  • Research:
  • Ideate: Ask how might we questions (how might we help ___ fit into . Brainstorm possible solutions.
  • Prototype and Test: Show and articulate how the asset will provide value to the audience. Create user story and include requirements. Wireframe, prototype, and visual design mockups depending on project type.
  • The final loop is an efficient mix of Feedback > Approval > Sampling > Production > Proofreading > Delivery

What My Colleagues Say

My Resume


  • 2021 August 2016

    Senior Manager, Creative Services

    VIAVI Solutions

    Managed strategy, approach, and refinement of brand guidelines and shaped the future and visual identity of the global VIAVI Solutions brand

    Streamlined the creative process, delivered high-value assets, and created a cohesive, pleasing look-and-feel that could be achieved globally

    Creation of high-level design themes for corporate campaigns as well as product specific campaigns for several business units

    Provided hands-on art direction to junior designers on execution of corporate marketing and brand-level campaigns for a wide range of visual design projects, including: product collateral & templates, sales and marketing communications, UX/UI elements, video and motion graphics, digital and print advertising

    Worked with several business units and marketing communications team to generate creative from their various levels and styles of input and make sure the outputs remain consistent with the brand and are executed at a high level

    Collaborate with, educate, and hold accountable third-party creative vendors and make them an efficient extension of the creative team.

  • August 2016 August 2014

    Multimedia Manager

    Siteimprove, Bloomington, Minnesota

    Art direction, strategy, media planning, and execution for a complete media mix of graphic design/print materials and advertising, front-end and back-end web development, video editing/motion graphics and onsite video production

    Ensure global brand alignment on media plans executed by internals and external vendors

    Management of digital assets - organized, stored and built processes for retrieval of rich media. Also managed, tracked and documented digital rights and permissions

    Global oversight and strategy of search engine marketing programs/pay-per-click campaigns, tracking sales leads and opportunities, reporting on status and ROI to executive management

    Management and creative direction to junior graphic/multimedia designers and external web development vendors. Implementation of project management system (Basecamp) and documentation of creative processes

    Development of video client testimonial program including planning, format, coordination, strategy, videography, editing, and motion graphics

    Develop, design, manage and maintain marketing technology (marketing websites, microsites, email and landing page templates) for quality assurance, accessibility compliance, search engine optimization (SEO), and provide analytics reporting

    Strategy, execution and reporting (to CFO and Global Executive Management team) online advertising, search engine marketing (SEM), and Google AdWords pay per click (PPC) campaigns for North America, Asia Pacific and UK.

  • July 2014 May 2012

    Senior Graphic Designer

    Bosch, Burnsville, Minnesota

    Player-coach creative team lead that influenced the design for multiple product lines and with a team of junior graphic designers and interns, as well as external vendors (advertising & design agencies, web development agencies, video production companies)

    Support product marketing strategy, product launches and messaging across multiple divisions and brands including Bosch Security Systems (analog and IP security video cameras, security systems, intrusion, fire alarms) and Bosch Communications Systems brands Electro-Voice (pro audio loudspeakers, microphones, amps, dsp), RTS (headsets, intercom systems, wireless systems), and Telex (intercoms, radio dispatch, aviation headsets).

  • May 2012 January 2008

    Lead Graphic Designer

    IDeaS Revenue Solutions (part of SAS Institute), Bloomington, Minnesota

    Project management and creative direction of junior graphic designers and contractors

    Graphic Design of print collateral, trade show booths/displays, and publication advertising

    Implementation & regulation of corporate and product brand identity standards across all departments

    Graphic design and employee training for presentation and document templates

    Interface design, development, and content management for company websites, lead-generation landing pages, email campaigns, and all other multimedia projects

    Strategy for search engine optimization and pay per click advertising campaigns

    Printer vendor sourcing, file preparation & print quality control

    Design support and prototyping for software interfaces

    Website globalization and translations

  • January 2008 January 2005

    Lead Graphic Artist and Web Site Designer

    Universal Promotions / Pro-Med Supplies, Rogers, Minnesota


    Worked as liaison with company administration and staff while functioning as project director for product catalog and web site development & design

    Responsible for concept, design, development and implementation of brand identity systems, new product development, product catalogs and dynamic product line web sites which significantly improved client value perception of company

    Designed and directed development of corporate intranet, responsible for ongoing updates and maintenance to ensure that content supported communication needs of company

    Researched vendors and printers to source most economical printing and marketing solutions for company

    Led the setup and streamlining of wide format printing, vinyl cutting equipment, RIP software and production processes on Mimaki equipment and Wasatch SoftRIP

  • December 2004 September 2004

    Production Artist

    BIC Graphic

    Efficiently typeset client ads and created artwork while meeting deadlines, accuracy standards, and print production quality control standards

  • September 2001 February 2000

    Marketing Communications - Graphic Design Intern

    Posi Lock Puller, Cooperstown, ND

    Independently designed various print materials for sales department and company operations departments

    Established Posi Lock’s brand identity and developed identity standards handbook

    Implemented advertising campaign ensuring proper brand image and successfully increased brand awareness and sales through direct-response design


  • 2004 2001

    B.S. Graphic Design

    Art Institutes International Minnesota, Minneapolis, MN

    Well rounded fundamentals of graphic design education from instructors with many years of experience in the field at top design agencies and companies in Minnesota


Brand Guidelines


Creative Briefs


Project Scoping


In-House Design Team Leadership


Outside Creative Agency Collaboration & Direction


Creative Processes


Creative Budgets


Project Management Processes and Systems



Adobe Photoshop


Adobe Illustrator


Adobe InDesign


Adobe After Effects


Adobe Premiere










Ceros (No-Code Interactive)


Marketing Automation


Search Engine Optimization


Web Accessibility (WCAG, Section 508)


Contact Me

Let's Talk

Give me a call

+1 612 839 6043

Tweet me

Let's have a meeting

I'm in the Twin Cities area

Or fill out this handy form to send me a message…