DUSTIN MARSON

EXPERIENCE

• Today August 2016

  Senior Manager, Creative Services

  VIAVI Solutions, Eden Prairie, MN (Remote)

  

  • Built the strategy, approach, and refinement of the corporate brand guidelines and shaped the evolution and visual identity of the global VIAVI Solutions brand

  • Streamlined the creative process, delivered high-value assets, and created a cohesive, pleasing look-and-feel that could be achieved consistently by a creative services team, regional creatives/marketers, and by creative vendors globally

  • Accountable for the creative direction, brand training, and skills development of a 12-person creative team made up of in-house production artists, graphic designers, illustrators, UX specialists, front-end developers, interactive designers, video editors, motion graphic artists, presentation designers, tradeshow display graphic designers, event display designers, and interactive designers

  • Managed external creative resources. Created a brand-certification process for creative vendors. Collaborated with, educated, and held accountable third-party creative vendors and made them an efficient extension of the creative team.

  • Creation of high-level design themes for corporate campaigns as well as product specific campaigns for 20+ business units

  • Worked on brand equity transfer plans for product sub brands that were more known than the master brand, as well as brand transition plans for several acquired companies

  • Worked on social media strategies, improving engagement through more variety of approaches, templates, and optimized ad content for both paid and organic social

  • Championed the optimization and vendor relationship of no-code interactive design platform, video asset management platform, social media strategies, etc.

  • In addition to corporate brand guidelines, maintained social media guidelines, photography sourcing and photoshoot guidelines, video brand guidelines, presentation guidelines, product marking guidelines, UX guidelines, as well as various DIY creative templates and information portals, and regularly conducted live brand training sessions

  

  

  

  
  

• August 2016 August 2014

  Multimedia Manager

  Siteimprove, Bloomington, MN

  

  • Art direction, strategy, media planning, and execution for a complete media mix of graphic design/print materials and advertising, front-end and back-end web development, video editing/motion graphics and onsite video production

  • Management and creative direction to junior graphic/multimedia designers and external web development vendors. Implementation of project management system (Basecamp) and documentation of creative processes

  • Planned strategies and reported results to executive team on online advertising, search engine marketing (SEM), and Google AdWords pay per click (PPC) campaigns to executive team

  • Management of digital assets - organized, stored and built processes for retrieval of rich media. Also managed, tracked and documented digital rights and permissions

  • Development of video customer testimonial program including planning, format, coordination, strategy, videography, editing, and motion graphics

  • Managed and maintained marketing technology (marketing websites, microsites, email and landing page templates) for quality assurance, accessibility compliance, search engine optimization (SEO), and provide analytics reporting

  

  

  

  
  

• July 2014 May 2012

  Senior Graphic Designer

  Bosch, Burnsville, MN

  

  • Execution of print creative, web creative, display graphics, video motion graphics & live action video editing, videography and photography at client events and trade shows

  • Creative direction to junior graphic designers and external vendors (advertising & design agencies, web development agencies, video production companies)

  • Core participant in RFPs, close working practice with creative agencies, managing the relationship, ensuring we are getting the most from that resource as an extension (not replacement) of the team

  • Supported product marketing strategy, lead creative process on product launch advertising and messaging. Worked across multiple divisions and brands in video security systems, professional audio equipment, aviation and broadcast headset and radio communications brands

  

  

  

  
  

• May 2012 January 2008

  Lead Graphic Designer

  IDeaS Revenue Solutions (part of SAS Institute), Bloomington, MN

  

  • Graphic Design of print collateral (large collection of product brochures & literature), trade show booths/displays, and publication advertising

  • Implementation & regulation of corporate identity system

  • Creation of standardized illustrations, icons and chart theming for corporate presentations and sales presentations

  • Interface design, development, and content management system setup for company websites, lead-generation landing pages, and email campaigns

  • Printer vendor sourcing, file preparation & print quality control

  • Website globalization and translation coordination for Simplified Chinese language and German language

  • Video Editing and Motion Graphics for Marketing Videos, Webinars and Software Demonstrations

  • Provided Creative direction and project management to on-site full time graphic design/web design contractors to deliver all design projects for global marketing teams

  • Research and Strategy for search engine optimization and pay per click advertising campaigns

   

  

  
  

• January 2008 January 2005

  Lead Graphic Designer and Web Designer for Universal Promotions – Operations Manager for UPI Wide Format Printing and Unitech Foil divisions

  Universal Promotions - Pro-Med Supplies - UpLine - Unitech, Rogers, MN

  • Small promotional products printing business that required wearing many hats: Answered customer service calls, entered orders, proofread orders, made printing plates, setup production artwork, managed and trained junior production artists, and served as product line manager for two small divisions within the company that were marketed as separate entities

  • Worked as liaison with company administration and staff while functioning as project director for product catalog and web site development & design

  • Responsible for concept, design, development and implementation of brand identity systems, new product development, product catalogs and dynamic product line web sites which significantly improved client value perception of company

  • Researched vendors and printers to source most economical printing and marketing solutions for company

  • Led the development of a new wide format printing and vinyl sign cutting division. Became in-house expert on Mimaki printer and cutter equipment and trained production staff. Developed marketing plan and created sales collateral for the division’s offerings.

  • Led the Unitech Foil division. Managed the inventory, processed orders and led the sales of the hotstamp foil products, and provided product expertise. Developed and maintained sales collateral and website

• December 2004 September 2004

  Production Artist

  BIC Graphic, Sleepy Eye, MN

  • Typeset client ads, created original artwork, recreated artwork for offset printing, retouched images. Met fast-paced production environment efficiency guidelines, accuracy standards, and print production quality control standards.

• May 2004 February 2002

  Call Center Customer Service Representative

  TCF Bank, Minneapolis, MN

  • Worked in a fast-paced call center environment researching and analyzing customer bank account and online banking situations, resolving routine issues, owning customer concerns, and responding to inquiries/requests

• September 2001 February 2000

  Marketing Communications - Graphic Design Intern

  Posi Lock Puller, Cooperstown, ND

  • Independently designed various print materials for sales department and company operations departments

  • Established Posi Lock’s brand identity and developed identity standards handbook

  • Implemented advertising campaign ensuring proper brand image and successfully increased brand awareness and sales through direct-response design

• February 2000 November 1997

  Sales Representative

  Dynamics, Marketing, Inc. Cooperstown, ND