- Industry B2B Software
- Date 2016
- Role Character designs , art direction on costume design
Company spokescharacter "Ernie" was developed to represent the people-centric culture of the company. It was first used on websites to represent a friendly support staff, and was later used to help build the brand internally with a character costume to be used at employee events and also tradeshows. The character was used to build the brand on event graphics and even a large wall print in the office. The character was drawn in various situations to help tell stories in social media and email ads.