Spokescharacter Campaign

Project Info

  • Industry B2B Software
  • Date 2016
  • Role Character designs , art direction on costume design

Project Description

Company spokescharacter "Ernie" was developed to represent the people-centric culture of the company. It was first used on websites to represent a friendly support staff, and was later used to help build the brand internally with a character costume to be used at employee events and also tradeshows. The character was used to build the brand on event graphics and even a large wall print in the office.  The character was drawn in various situations to help tell stories in social media and email ads.