Every creative asset...
...should have a story worth telling.
Great design doesn’t just catch the eye–it tells your story
My approach to visual creativity goes beyond aesthetics. By immersing myself in the details and doing the necessary background work, I ensure that every visual piece resonates with purpose and meaning.
Whether it’s a brand campaign, a product launch, or a heartfelt community message, my designs are built on a foundation of research, insight, and intention. Every line, color, and composition is crafted to speak your story to the world in a way that’s unmistakably yours. Because in a world of fleeting impressions, meaningful stories endure—and that’s the power of design done right.
Creative Process
Discovery
Step into your audience’s shoes—study their quirks, needs, and challenges. (No actual shoe-sniffing required.)
Define
Turn your newfound insights into a crystal-clear problem to solve. It’s like writing the mission statement for your genius.
Ideate
Let the ideas flow! Sketch, scribble, and mind-map your way to creative gold—or at least bronze.
Design
Translate the chosen concept into tangible outputs (designs, content, products, etc.) Work iteratively, refining based on feedback and testing. Maintain alignment with the original objectives and brand guidelines
Delivery
Finalize the project and deliver it to the client, audience, or platform. Implement any technical setups or deployment needs (e.g., publishing, printing, or uploading).
Reflection & Analysis
Assess the project’s success based on KPIs or goals. Gather lessons learned to improve future projects. Document outcomes and celebrate achievements over a favorite beverage.
Experience
- 2023 Director of Brand & Creative – EIS Software of San Francisco, CA
- 2022 Agile Project Mgmt Certification via University of Minnesota CCAPS
- 2016 Brand Manager, VIAVI of San Jose, CA & Network Instruments of Eden Prairie, MN
- 2014 Multimedia Manager, Siteimprove of Bloomington, MN
- 2012 Senior Graphic Designer, Bosch Security Systems, Electro-Voice, Telex, RTS of Burnsville, MN
- 2008 Lead Designer - SAS Institute of Cary, NC & IDeaS Revenue Solutions of Bloomington, MN
- 2005 Lead Designer - UniversalPromo, Pro-Med Supplies, UpLine, Unitech of Rogers, MN
- 2004 Graphic Designer, BIC Graphic of Sleepy Eye, MN
- 2001 Bachelor's in Graphic Design, Art Institute of Minnesota of Minneapolis, MN
- 2000 Marketing & Graphic Design Assistant at Posi Lock of Cooperstown, ND
Sectors
- B2B Software Companies (SaaS & OnPrem)
- B2B Tech Companies (Hardware, Software, SaaS)
- Manufacturing & Engineering Companies
- Professional Authors, Book Publishers
- B2C Product Startups
- Pro & Prosumer Audio Companies (Microphones, PA systems, DJ equipment)
- Printing (Pad Printing, Hotstamping, Web Press, Wide Format)
- Online Magazines, Content Publishing Organizations
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