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As an in-house designer, my goal is to support and inspire marketing and creative teams with smart and strategic designs that improve the value-perception of a company or brand. I’ve familiarized myself with analytics and brand awareness survey tools to test and measure boosts in traffic, lead generation, and/or sales to inform my work.

As a design leader, my goal is to effectively direct the creative and visual design of junior designers, external vendors, and internal clients to drive and maintain consistency, strategy, and effectiveness. I also work to institute lean processes and workflows that minimize rework and waste.

As a designer, my goal is to be versatile with capabilities to execute at a high level on graphic design, front-end web design, interactive design, photography, video editing and motion graphics. My goal is also to constantly learn an expand my capabilities with a uniquely expansive variety of mediums, technologies and techniques, which ensures there is rarely a limitation on what can be executed by myself or my team in-house.

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  • Aptitude for disseminating extensive content and challenging concepts into a simple, user friendly solution
  • Unique ability to communicate complex terminology in lay terms and translate concepts into reality
  • Exceptional, sought-after design skills complemented by strong writing and proofing capabilities
  • Energetic, personable, and reliable with history of cultivating partnerships with clients and colleagues

Areas of Expertise

  • Digital and traditional illustration
  • Design layout & image manipulation
  • Project management & direction
  • Content research & development
  • Typesetting, editing and proofreading
  • Multimedia user interfaces, navigation design & usability
  • Content Management Systems (CMS)
  • Digital photography, videography, and studio & on-location photoshoot preparation
  • Print production (Wide format printing, silkscreening, pad printing, hotstamping, offset, sheet-fed, web-fed.)
  • Video editing and Motion graphics

Technical Proficiencies

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere
Adobe After Effects
Final Cut Pro
Microsoft PowerPoint Templating
Microsoft Word/Office Templating
Mac OS
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Professional History

Graphic Design & Web Design Consultant

Dustin Marson Design, Bloomington, Minnesota

  • Professional planning and execution of print and web designs in direct collaboration with clients
  • Excellent communication with clients, printers, and servers to meet needs and deadlines
  • Work with small business and independent clients on projects such as company websites, brochures/flyers, startup company branding, banners/signage, digitizing logos & other artwork, photo retouching, book layouts

Senior Manager, Visual Brand & Graphic Design

Viavi Solutions, Milpitas, California

  • Manage strategy, approach, and refinement of brand guidelines and shape the future and visual identity of the global Viavi Solutions brand
  • Execution of corporate marketing and brand-level campaigns on a wide range of visual design projects, including: product collateral & templates, sales and marketing communications, UX/UI elements, video and motion graphics, digital and print advertising
  • Streamline the creative process, deliver high-value assets, and ensure a cohesive, pleasing look-and-feel is achieved globally
  • Collaborate with, educate, and hold accountable third-party creative vendors

Multimedia Manager

Siteimprove, Bloomington, Minnesota

  • Art and creative direction of in-house creative and projects with external vendors
  • Develop, design, manage and maintain marketing technology (marketing websites, microsites, email and landing page templates) for quality assurance, accessibility compliance, search engine optimization (SEO), and analytics reporting
  • Monitor corporate identity usage and consult with internals and externals on standards compliance
  • Strategy, execution and reporting of online advertising, search engine marketing (SEM), and Google Adwords pay per click (PPC) campaigns for North America, Asia Pacific and UK.
  • Development of video client testimonial program including planning, format, coordination, strategy, videography, editing, and motion graphics
  • Instructional design (internal training videos, customer training videos, audio production)

Senior Graphic Designer

Bosch, Burnsville, Minnesota

  • Creative direction to junior graphic design team and external vendors (advertising & design agencies, web development agencies, video production companies)
  • Execution of print creative, web creative, display graphics, video motion graphics & live action video editing, videography and photography at client events and trade shows
  • Support product marketing strategy, product launches and messaging across multiple divisions and brands including Bosch Security Systems (analog and IP security video cameras, security systems, intrusion, fire alarms) and Bosch Communications Systems brands Electro-Voice (pro audio loudspeakers, microphones, amps, dsp), RTS (headsets, intercom systems, wireless systems), and Telex (intercoms, radio dispatch, aviation headsets).

Lead Graphic Designer

SAS Institute (IDeaS), Bloomington, Minnesota
Graphic Designer

  • Project management and creative direction of junior graphic designers and contractors
  • Graphic Design of print collateral, trade show booths/displays, and publication advertising
  • Implementation & regulation of corporate and product brand identity standards across all departments
  • Graphic design and employee training for presentation and document templates
  • Interface design, development, and content management for company websites, lead-generation landing pages, email campaigns, and all other multimedia projects
  • Strategy for search engine optimization and pay per click advertising campaigns
  • Printer vendor sourcing, file preparation & print quality control
  • Design support and prototyping for software interfaces
  • Website globalization and translations

Lead Graphic Artist & Web Site Designer

Universal Promotions, Rogers, Minnesota

  • Worked as liaison with company administration and staff while functioning as project director for product catalog and web site development & design
  • Responsible for concept, design, development and implementation of brand identity systems, new product development, product catalogs and dynamic product line web sites which significantly improved client value perception of company
  • Designed and directed development of corporate intranet, responsible for ongoing updates and maintenance to ensure that content supported communication needs of company
  • Researched vendors and printers to source most economical printing and marketing solutions for company
  • Led the setup and streamlining of wide format printing, vinyl cutting equipment, RIP software and production processes on Mimaki equipment and Wasatch SoftRIP

Production Artist

Norwood Promotional Products, Sleepy Eye, Minnesota
9/04-12/04 (Temporary Placement via Aquent Creative Services)

  • Efficiently typeset client ads and created artwork while meeting deadlines, accuracy standards, and print production quality control standards

Marketing Communications-Graphic Design Intern

Posi Lock, Cooperstown, North Dakota

  • Independently designed various print materials for sales department and company operations departments
  • Established Posi Lock’s brand identity and developed identity standards handbook
  • Implemented advertising campaign ensuring proper brand image and successfully increased brand awareness and sales through direct-response design
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Education & Associations

The Art Institutes International Minnesota, Minneapolis, Minnesota
Bachelor of Science Degree in Graphic Design
Professional Member of AIGA Minnesota Chapter

Professional Development conferences
I have attended many professional development conferences and learned from industry experts on the future of design, managing creative teams, selling ideas to clients & bosses, strategic partnerships, chargeback/allocation models, etc.

  • Wide Format Printing Conference 2007, Fargo, ND – Wide format printing & vinyl-cutting equipment educational opportunities and vendor research
  • InHowse Design Managers Conference 2011, Chicago, IL – Graphic Design team management training
  • Silverpop User Conference 2012, Atlanta, GA – Email and landing page design training, marketing automation training
  • HOW Design Live Conference 2012, Boston, MA – Graphic design and professional training
  • Adobe MAX Conference 2013, Los Angeles, CA – Adobe Creative Suite training and future road map sessions
  • How Design Live Conference 2014, Boston, MA – Graphic design strategy and creative strategy training
  • NAB Post Production World Conference 2014, Las Vegas, NV – Training sessions video production, audio production, video and audio editing software training
  • Hubspot Inbound Conference 2014, Boston, MA Marketing automation training
  • Design/Content Conference 2015, Vancouver, CA – Design and creative content strategy training
  • National Assoc of Government Web Professionals Conference 2015, Albuquerque, NM Web Development and Web Accessibility training
  • HighEdWeb Conference 2015, Milwaukee, WI – Web Development and Web Accessibility training
  • Adobe MAX 2020, Virtual – Training/update on new Creative Cloud products and features
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